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Story so far

A summary of the engagement to date includes:

Early 2022

Street interviews and meetings with local groups to understand lived experience around Regent’s Place and local priorities.

Late 2022

Pre-engagement workshops with local groups.

February – June 2023

Series of co-design workshops with architects involving over 200 people, exploring a number of areas including public space inside and outside the building, inclusivity in the public realm and sustainability. Feedback fed into the design process.

Creative Producers Programme to ensure young people’s voices are heard.

July 2023

‘Future of Euston Tower: Public Exhibition on the Proposed Plans’ events hosted to present the full design drafts with the local community and wider public.

‘Capturing Camden: Connecting People to Place’ exhibition curated by Creative Producers in Regent’s Place Plaza.

October 2023

‘Future of Euston Tower: Public Consultation on the Developed Designs’ events hosted to present the developed designs to the local community and wider public.

December 2023

Submission of planning application to Camden Council.

November 2024

‘Future of Euston Tower: Community Update on Revisions to the Planning Application’ events hosted to provide the community an update on the revised design of Euston Tower.

December 2024

Submission of revisions to planning application to Camden Council.

March 2025

Euston Tower receives a resolution to grant planning permission from Camden Council.

Creative directors

As part of our commitment to social impact through the Euston Tower project, we sought to provide benefits to local people, testing our engagement strategy themes while putting the local community at the heart of the development.

Our Creative Producer programme worked with a collective of young people from Camden to produce a documentary film and photography exhibition. The aim was to spark ideas, reflections and conversations to inform the design development for Euston Tower, while providing employment opportunities for local young people, and connecting them to place through a cultural placemaking project.

Capturing Camden: Connecting People to Place Documentary Trailer

Watch the documentary in full here.

A look ahead

We would like to thank the over 600 members of the local community who gave their time and ideas across 100 events and meetings in the pre-planning period (2022-2024). A full account of this engagement can be seen in the Statement of Community Involvement and Statement of Community Involvement Addendum submitted as part of the planning application.

We look forward to continuing to work closely with the local community through the construction and future operational phases of Euston Tower. For updates see Community Updates. For a glimpse into the future, see the short films and the summary documents below.

Watch this short film which covers our plans for Euston Tower.

You can also view our illustrative flythrough video below.

You can also view our illustrative flythrough video below.